Our Staff

Sean Vierling, HIS

Hearing Instrument Specialist

Sean Vierling earned his Bachelor’s Degree in Business Management from the University of Wisconsin – La Crosse in 2010. He then started training in the family business. With Better Hearing Center being a family business for 30 years, he has been involved in the business from an early age. Sean then went on and earned his Hearing Instrument Specialist License in the State of Wisconsin. He enjoys using the latest hearing technology to help people hear and understand better. “The latest technology makes today’s hearing aids and accessories fit easily into people’s lifestyles,” says Sean. In his free time Sean enjoys working out at the local YMCA, bike riding, and relaxing on the river. Having an interest in computers and technology, Sean has a deeper understanding for programming hearing aids for each individual needs.

Sean has been married to Amanda for 5 years and they have two children. A little girl named Shea who is 4 and a little boy named Timmy who is 2.

Celeste Dyer, HIS

Hearing Instrument Specialist

My name is Celeste Dyer. I’ve been working at Better Hearing Center for 25 years. Yes — 25 years! Boy time does fly by! I’ve been married to a local criminal attorney for sixteen years and we have two children, a girl and a boy. Addison is fifteen and our youngest, Charlie, is twelve. I have six brothers and several sister-in-laws. My dad, Tom, has owned this business for 20 years, so more than half my life I’ve heard about hearing and hearing aid technology. I started here in 1996 as the receptionist. I received my State of Wisconsin Hearing Instrument Specialist license in 2007, but I’ve been repairing hearing aids since ’96. Needless to say, if a hearing aid needs special work or repair, I’m the go-to-girl. I love my job, and I love the company I work for. I have 100% complete faith in the Audibel/Starkey brand and if you ever want a role model, take a look at Bill Austin (the owner of Starkey Hearing Technologies.) He has dedicated the past 60 years to helping people hear and understand better. He won’t rest until everyone has the best hearing they possibly can. It’s his passion, and also the passion of those at Audibel that fuel my love and my own dedication to this wonderful opportunity of helping others hear and understand better. I look forward to helping you on your hearing journey.

Tom Vierling, HIS

Owner

Tom holds a Bachelor of Arts degree from Central Washington State University in Ellensburg, Washington. He has been in the hearing aid industry helping people have a better quality of life through better hearing since 1992, representing several manufacturer brands in that time. Tom is licensed to dispense hearing aids in both Minnesota and Wisconsin. Over the years, his business has won various awards, including a Regional Merit Award (one of only five dispensers in the country), and has been a member of Audibel’s Silver Club every year since 2001.

He is proud to represent an American Made Company, Audibel, and he strives for superb customer service and personal attention that you won’t find anywhere else.

Tom enjoys old cars and is a member of a local car club. In addition, he likes doing home improvement projects and traveling with his wife of nearly 40 years, Laura. Tom & Laura have two children and Tom has two stepchildren. Of the four kids, two are involved in the hearing aid business. His biggest gratification? Watching someone’s eyes light up when they first get hearing aids after years of not hearing properly.

After all, “Better Hearing is a Better Life!”

Patient Reviews

Read a Few of Our Google Reviews

5 out of 5 Stars based on 383 Reviews on Google.

Read what some of our patients have to say about our staff and our office!

Fast & friendly service for quarterly service of hearing aids.

Reviewer Profile Photo Dennis Stone, on Google

Very easy appointment and very informative.

Reviewer Profile Photo Scott Huntress, on Google

It is nice that this is a multigenerational business that has long term ties to our community. They really deliver when it comes to products and services. They go the extra mile to help you when you need to be seen or have a question. And you are definitely known...

Reviewer Profile Photo Lynn Krenz, on Google

Celeste cleaned my mother’s hearing aids quickly and professionally. Thank you so much for your help and pleasant demeanor.

Reviewer Profile Photo Diane Krueger, on Google

Friendly staff, great support. Always very helpful with questions and simple hearing aid issues, even when I just stop in without an appointment.

Reviewer Profile Photo Jann Ryder, on Google

Phone calls are coming to my left hearing aid now. There is no evidence that the bicros is working both ways for music. So it is mostly good now. Thanks. John

Reviewer Profile Photo John Hempstead, on Google

Prompt and thorough exam with great explanations of the findings. I will definitely be getting some hearing aids in the near future. Thank you for a wonderful experience.

Reviewer Profile Photo Brian Beard, on Google

Courteous, professional, quick, and efficient. Good experience all the way around .

Reviewer Profile Photo James O'Dea, on Google

Always helpful. Very knowledgeable.

Reviewer Profile Photo Todd Kazemba, on Google

Long ago, Tom Vierling, the dad of this terrific family business, addressed my hearing needs with great professionalism and integrity… Decades later, I am a returning customer, and I want to share that this team of providers (Sean and Celeste) provides THE BEST service! They also are extremely helpful around...

Reviewer Profile Photo Andrea Van Sickle, on Google

Very friendly and helpful. Easy to work with. Would highly recommend.

Reviewer Profile Photo Patti Retzlaff, on Google

I have to say that I am very pleased with the Better Hearing staff. They are very friendly, professional, and really helpful. Better Hearing makes me feel cared for.

Reviewer Profile Photo Quito, on Google

They knew what was wrong right away it was me I had too much wax in my ear

Reviewer Profile Photo lyndon jackson, on Google

Had a great experience . Felt very comfortable with Sean and never felt pressured into anything.

Reviewer Profile Photo Janet Ekern, on Google

Very knowledgeable and accommodating. And very friendly.

Reviewer Profile Photo Michael Harris, on Google

Very prompt and pleasant

Reviewer Profile Photo Ray Glass, on Google

Very polite took time to explain the options this was my first visit and it went better then expected. Thank you ! Chris

Reviewer Profile Photo Chris Niebuhr, on Google

Prompt courteous service as usual

Reviewer Profile Photo Larry Campbell, on Google

Great service

Reviewer Profile Photo Phil Tegen, on Google

This is the second time in a year that Better Hearing Center helped me out without charge. The company I got the hearing aides from are no longer in Lacrosse. I thought my hearing aids was broken. They were very gracious and looked at my hearing aids right away. Thank...

Reviewer Profile Photo Catherine Siebold, on Google