Our Staff

Sean Vierling, HIS

Hearing Instrument Specialist

Sean Vierling earned his Bachelor’s Degree in Business Management from the University of Wisconsin – La Crosse in 2010. He then started training in the family business. With Better Hearing Center being a family business for 30 years, he has been involved in the business from an early age. Sean then went on and earned his Hearing Instrument Specialist License in the State of Wisconsin. He enjoys using the latest hearing technology to help people hear and understand better. “The latest technology makes today’s hearing aids and accessories fit easily into people’s lifestyles,” says Sean. In his free time Sean enjoys working out at the local YMCA, bike riding, and relaxing on the river. Having an interest in computers and technology, Sean has a deeper understanding for programming hearing aids for each individual needs.

Sean has been married to Amanda for 5 years and they have two children. A little girl named Shea who is 4 and a little boy named Timmy who is 2.

Celeste Dyer, HIS

Hearing Instrument Specialist

My name is Celeste Dyer. I’ve been working at Better Hearing Center for 25 years. Yes — 25 years! Boy time does fly by! I’ve been married to a local criminal attorney for sixteen years and we have two children, a girl and a boy. Addison is fifteen and our youngest, Charlie, is twelve. I have six brothers and several sister-in-laws. My dad, Tom, has owned this business for 20 years, so more than half my life I’ve heard about hearing and hearing aid technology. I started here in 1996 as the receptionist. I received my State of Wisconsin Hearing Instrument Specialist license in 2007, but I’ve been repairing hearing aids since ’96. Needless to say, if a hearing aid needs special work or repair, I’m the go-to-girl. I love my job, and I love the company I work for. I have 100% complete faith in the Audibel/Starkey brand and if you ever want a role model, take a look at Bill Austin (the owner of Starkey Hearing Technologies.) He has dedicated the past 60 years to helping people hear and understand better. He won’t rest until everyone has the best hearing they possibly can. It’s his passion, and also the passion of those at Audibel that fuel my love and my own dedication to this wonderful opportunity of helping others hear and understand better. I look forward to helping you on your hearing journey.

Tom Vierling, HIS

Owner

Tom holds a Bachelor of Arts degree from Central Washington State University in Ellensburg, Washington. He has been in the hearing aid industry helping people have a better quality of life through better hearing since 1992, representing several manufacturer brands in that time. Tom is licensed to dispense hearing aids in both Minnesota and Wisconsin. Over the years, his business has won various awards, including a Regional Merit Award (one of only five dispensers in the country), and has been a member of Audibel’s Silver Club every year since 2001.

He is proud to represent an American Made Company, Audibel, and he strives for superb customer service and personal attention that you won’t find anywhere else.

Tom enjoys old cars and is a member of a local car club. In addition, he likes doing home improvement projects and traveling with his wife of nearly 40 years, Laura. Tom & Laura have two children and Tom has two stepchildren. Of the four kids, two are involved in the hearing aid business. His biggest gratification? Watching someone’s eyes light up when they first get hearing aids after years of not hearing properly.

After all, “Better Hearing is a Better Life!”

Patient Reviews

Read a Few of Our Google Reviews

5 out of 5 Stars based on 160 Reviews on Google.

Read what some of our patients have to say about our staff and our office!

I have been with Better Hearing for several years now. I looked several places before choosing them, and am so glad I made the right choice. They worked with my insurance and have a gray plan for having a yearly hearing check that keep my hearing aids functioning correctly. I...

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Carol Bromeland, on Google

Shawn and his staff at Better Hearing Center do an amazing job. Shawn set me up with new hearing aids and I couldn’t be happier. Customer service is great and he actually cares about his clients. I had an issue today with my hearing aids and Shawn resolved it in...

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Jenny Martin, on Google

Once again excellent service from Better Hearing Center. My 91 1/2 year young Mother had a very caring and efficient appointment with Sean. It was time for a yearly maintenance and checkup for her hearing aids . Better Hearing has opened up a whole new world for Mom. I highly...

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Vickie Yeiter, on Google

It was an appointment for my Mom. We were very pleased with the way everything was handled. Mary was very happy with everything also. When it's time for me and my husband to have our ears checked for hearing issues, you will have 2 more customers.

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Kelly Jacobs, on Google

I had a problem removing a wax guard from one of my hearing aids so rather than risk damage I stopped at Better Hearing Center. The problem was fixed in less than five minutes. Great service!

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Mark Greylak, on Google