Our Staff

Sean Vierling, HIS

Hearing Instrument Specialist

Sean Vierling earned his Bachelor’s Degree in Business Management from the University of Wisconsin – La Crosse in 2010. He then started training in the family business. With Better Hearing Center being a family business for 30 years, he has been involved in the business from an early age. Sean then went on and earned his Hearing Instrument Specialist License in the State of Wisconsin. He enjoys using the latest hearing technology to help people hear and understand better. “The latest technology makes today’s hearing aids and accessories fit easily into people’s lifestyles,” says Sean. In his free time Sean enjoys working out at the local YMCA, bike riding, and relaxing on the river. Having an interest in computers and technology, Sean has a deeper understanding for programming hearing aids for each individual needs.

Sean has been married to Amanda for 5 years and they have two children. A little girl named Shea who is 4 and a little boy named Timmy who is 2.

Celeste Dyer, HIS

Hearing Instrument Specialist

My name is Celeste Dyer. I’ve been working at Better Hearing Center for 25 years. Yes — 25 years! Boy time does fly by! I’ve been married to a local criminal attorney for sixteen years and we have two children, a girl and a boy. Addison is fifteen and our youngest, Charlie, is twelve. I have six brothers and several sister-in-laws. My dad, Tom, has owned this business for 20 years, so more than half my life I’ve heard about hearing and hearing aid technology. I started here in 1996 as the receptionist. I received my State of Wisconsin Hearing Instrument Specialist license in 2007, but I’ve been repairing hearing aids since ’96. Needless to say, if a hearing aid needs special work or repair, I’m the go-to-girl. I love my job, and I love the company I work for. I have 100% complete faith in the Audibel/Starkey brand and if you ever want a role model, take a look at Bill Austin (the owner of Starkey Hearing Technologies.) He has dedicated the past 60 years to helping people hear and understand better. He won’t rest until everyone has the best hearing they possibly can. It’s his passion, and also the passion of those at Audibel that fuel my love and my own dedication to this wonderful opportunity of helping others hear and understand better. I look forward to helping you on your hearing journey.

Tom Vierling, HIS

Owner

Tom holds a Bachelor of Arts degree from Central Washington State University in Ellensburg, Washington. He has been in the hearing aid industry helping people have a better quality of life through better hearing since 1992, representing several manufacturer brands in that time. Tom is licensed to dispense hearing aids in both Minnesota and Wisconsin. Over the years, his business has won various awards, including a Regional Merit Award (one of only five dispensers in the country), and has been a member of Audibel’s Silver Club every year since 2001.

He is proud to represent an American Made Company, Audibel, and he strives for superb customer service and personal attention that you won’t find anywhere else.

Tom enjoys old cars and is a member of a local car club. In addition, he likes doing home improvement projects and traveling with his wife of nearly 40 years, Laura. Tom & Laura have two children and Tom has two stepchildren. Of the four kids, two are involved in the hearing aid business. His biggest gratification? Watching someone’s eyes light up when they first get hearing aids after years of not hearing properly.

After all, “Better Hearing is a Better Life!”

Patient Reviews

Read a Few of Our Google Reviews

5 out of 5 Stars based on 259 Reviews on Google.

Read what some of our patients have to say about our staff and our office!

I haven’t had my hearing checked for about 50 years so when I went in to get my hearing checked here, I thought for sure that they were going to try to tell me that I had to have hearing aids or I had to have more appointments or I...

Reviewer Profile Photo Nancy Rahn, on Google

I went in with a negative attitude, always previously having received hearing services through medically-based audiologists. However, my insurance would no longer pay for this. I was assured that I would continue wearing quality hearing aids. More to come.

Reviewer Profile Photo Mary Bruder, on Google

Prompt, professional and very accommodating. Better Hearing Center has a friendly and courteous staff that take a genuine interest in helping with tinnitus or any other hearing issues. Price is right with free exam and consultation!

Reviewer Profile Photo Ruth DeJarlais, on Google

So very happy with the aids I purchased through the Better Hearing Center in Onalaska. These hearing aids certainly are an upgrade to the ones I purchased through a chain business several years ago. Great staff, so helpful in all aspects of my needs! Great business.

Reviewer Profile Photo Dian G, on Google
Reviewer Profile Photo Tom Filla, on Google

Very friendly with great customer service!

Reviewer Profile Photo Myron Martin (Rusticsenior1), on Google
Reviewer Profile Photo Lisa Sonsalla, on Google

Best service ever.

Reviewer Profile Photo curt erickson, on Google

I went in to get help pairing my hearing aids to my new phone. They were so helpful, took so much time to explain everything. Then I had a question about my insurance and again they took the time to talk it through so I could make an informed decision....

Reviewer Profile Photo Linda Marten, on Google
Reviewer Profile Photo Cindy Munson, on Google

Very professional, answered all my questions, positive experience

Reviewer Profile Photo Dave Stoda, on Google

I would highly recommend the better hearing center for their honesty, and the time that they take to answer your questions.

Reviewer Profile Photo Jean Betway, on Google
Reviewer Profile Photo Calvin Manske, on Google

I only went there to see if they had a couple of tools that I lost to clean my hearing aids. Well they had them waiting before I even got there and everyone was so nice.

Reviewer Profile Photo Doug Painter, on Google
Reviewer Profile Photo Christel Heidel, on Google

Helpful with my problem with hearing aids

Reviewer Profile Photo paul Hoffman, on Google
Reviewer Profile Photo annie goldman, on Google

Better Hearing Center is the best ! I would recommend this family owned business for everyone who has hearing loss for themselves, or a loved one.

Reviewer Profile Photo Sherry Lenser, on Google

The whole family at Better Hearing Center are simply awesome! Always so friendly and amazingly fast and attentive to my needs! Every time I’ve had any kind of issue worth my hearing aids they say “come on in and let’s take a look at them, and so far they’ve always...

Reviewer Profile Photo Tom Ballinger, on Google

Although I haven't received my hearing aids yet the testing experience was great. Very friendly and to the point. Very clean and organized office. Would recommend to anyone needing hearing evaluation. Thanks

Reviewer Profile Photo Mike Strittmater, on Google
Reviewer Profile Photo Andy Truscott, on Google

Everything went great!

Reviewer Profile Photo Ronald Storandt, on Google
Reviewer Profile Photo Martin Kirchhof, on Google

I had a very positive and friendly experience at the Better Hearing Center. I really like the fact that my hearing aids are connected to my cellphone. Sean was very informative and set everything up for me. Tom, the dad, did my recheck after I received my hearing aids. He...

Reviewer Profile Photo Ethell Tillis, on Google

Staff is always so friendly and helpful!

Reviewer Profile Photo Kyle Deno, on Google