Hearing Aid Center in Onalaska

Better Hearing Center

Office Hours

  • Monday: 9:00 am - 5:00 pm
  • Tuesday: 9:00 am - 5:00 pm
  • Wednesday: 9:00 am - 5:00 pm
  • Thursday: 9:00 am - 5:00 pm
  • Friday: 9:00 am - 5:00 pm
  • Saturday: By Appointment Only
  • Sunday: By Appointment Only

Better Hearing Center

1101 Main St, Onalaska, WI 54650
Location Details

About Us

Hearing Care Excellence for La Crosse and Onalaska, WI and La Crescent, MN

Our Practice

Our practice prides itself on taking care of each patient as if they were our own family member to receive the best possible hearing outcome. We focus on continually serving the hearing needs of the LaCrosse and Onalaska, WI communities with dedicated hearing care. In this process, our practice demonstrates disciplines and values to ensure fair and personalized hearing care for each patient.


Our Commitment

Our commitment to patient care was built around the mutual agreement of honor, integrity and trust with each patient. As a part of the nationwide Audibel network, we aim to provide the greatest hearing care experience possible by abiding to the following standards that define American hearing excellence:

  1. Comprehensive Evaluation

    We evaluate your hearing, communication needs and goals for your life.

  2. Recommend Only What Needs Recommending

    Because we evaluate all your hearing and communication needs, we will recommend a treatment plan that is unique to you and designed to meet your needs.

  3. Clear Understanding of the Hearing Journey and Results

    We make sure that you understand what steps will be taken on your journey to better hearing and what the realistic outcomes are for those steps.

  4. Seeing and Hearing the Benefit

    We will verify that the hearing instruments and accessories that go with them are working and provide the benefit that you need. This verification may be done through several clinically adopted tools such as Real Ear Measurement, Speech Mapping or Sound Field Verification.

  5. Treatment is More Than Just an Office Visit

    We work with you to create a long-term treatment plan, define follow-up appointments, perform regular ongoing evaluations, and any additional care that you may need to make sure you stay satisfied with your hearing in the years to come.

  6. Warranty for One, Warranty for All

    When you work with Audibel, you are working not only with your local hearing healthcare professionals, but also the national network that will honor the warranty and support and service guarantees on all Audibel products.

  7. Commitment for a Lifetime

    All Audibel products receive cleanings and testing for their lifetime.

Schedule Online

Meet the Staff

Celeste Dyer, HIS

Hearing Instrument Specialist

My name is Celeste Dyer. I’ve been working at Better Hearing Center for 25 years. Yes — 25 years! Boy time does fly by! I’ve been married to a local criminal attorney for sixteen years and we have two children, a girl and a boy. Addison is fifteen and our youngest, Charlie, is twelve. I have six brothers and several sister-in-laws. My dad, Tom, has owned this business for 20 years, so more than half my life I’ve heard about hearing and hearing aid technology. I started here in 1996 as the receptionist. I received my State of Wisconsin Hearing Instrument Specialist license in 2007, but I’ve been repairing hearing aids since ’96. Needless to say, if a hearing aid needs special work or repair, I’m the go-to-girl. I love my job, and I love the company I work for. I have 100% complete faith in the Audibel/Starkey brand and if you ever want a role model, take a look at Bill Austin (the owner of Starkey Hearing Technologies.) He has dedicated the past 60 years to helping people hear and understand better. He won’t rest until everyone has the best hearing they possibly can. It’s his passion, and also the passion of those at Audibel that fuel my love and my own dedication to this wonderful opportunity of helping others hear and understand better. I look forward to helping you on your hearing journey.

Tom Vierling, HIS


Tom holds a Bachelor of Arts degree from Central Washington State University in Ellensburg, Washington. He has been in the hearing aid industry helping people have a better quality of life through better hearing since 1992, representing several manufacturer brands in that time. Tom is licensed to dispense hearing aids in both Minnesota and Wisconsin. Over the years, his business has won various awards, including a Regional Merit Award (one of only five dispensers in the country), and has been a member of Audibel’s Silver Club every year since 2001.

He is proud to represent an American Made Company, Audibel, and he strives for superb customer service and personal attention that you won’t find anywhere else.

Tom enjoys old cars and is a member of a local car club. In addition, he likes doing home improvement projects and traveling with his wife of nearly 40 years, Laura. Tom & Laura have two children and Tom has two stepchildren. Of the four kids, two are involved in the hearing aid business. His biggest gratification? Watching someone’s eyes light up when they first get hearing aids after years of not hearing properly.

After all, “Better Hearing is a Better Life!”

Met Tom Vierling Thursday For A Hearing Test.Tom Was Excellent in His Way To Explain To Me About My Possible Hearing Loss.After All Was Said And Done I Did Need Hearing Aides Which I Ordered So Thank You Tom!!

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Ray Luedke, on Google

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Jayne Bissen, on Google

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Jim Batemannn, on Google

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Finn Johnson, on Google

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Sharon Frank, on Google

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Catherine Siebold, on Google

Great friendly and personal service

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Pat Bahr, on Google

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Seth Camp, on Google

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James Zibrowski, on Google

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Jason Kalember, on Google

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Sharon B, on Google

Good service

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Margaret Goetting, on Google

Awesome place and great and helpful staff.

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Lisa Carlson, on Google

Very professional, explained step-by-step and explained the test and the result.

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William Barr, on Google

Very professional . All options were discussed. The ball is in my court .

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Bruce Kendall, on Google

Very professional yet very personable!

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Sacia Andersen, on Google

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Bertha Hauser, on Google

Very informative and very helpful also fair pricing

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edward oldenburg, on Google

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Jerry Root, on Google

The person at the front desk at Better/Hearing was very helpful and courteous. She assisted me with my hearing aids, great!

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Jim Bagniewski, on Google

Very caring professional service. Willing to spend the time needed to make sure you get the best results out of your hearing aids.

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Randy Van Vleet, on Google